In this article I am going to help you decide what you should be focusing on to build your business. Your focus will change depending on which part of your business is lacking in the results that you want or the goals that you want to achieve.
First of all let me begin by proposing the main areas of focus for your online business:
- Product creation
- Building your list of subscribers
- Communicating with your list
In order to have any highly profitable online business you really need to first of all be creating your own products. If this is something that you have yet implemented then perhaps this should be your current point of focus.
In order to make money online you need to sell something and therefore you need products to sell and customers to buy. If you already have products to promote but you have no customers then building your customer list or potential customer list needs to be your focus.
With my Internet information business I focus on generating traffic to a squeeze page that offers something of value that people can download when they subscribe to my email list. Therefore I am building a list of subscribers that are in fact my potential customers.
If you don’t yet have your own list of subscribers then this is something you really should focus on. So you could drive traffic to your own squeeze page offering a free gift that will be relevant and valuable to people in your particular niche.
Once you have products to sell and you have potential customers to sell them to you need to communicate. In the off-line world potential customers will walk into a shop and the shop owner and staff are able to communicate and promote particular products that are going to meet that particular customers needs.
It is the same online. If you use your email as a means of communicating with your potential customers then this is where you need to focus your time if you have not yet provided your subscribers with visibility to products that you know will meet their needs.
Find out what the needs and challenges are from people on your email list and then promote one of your products that you know will solve their issues. If you don’t yet have a product that is suitable then go away and focus your time on creating that product so that you can then promote it to your list to solve their current issues.
So you really need to look at your business as a whole and determine which part you need to focus your efforts on in order to grow and build your business.
Getting The Online Results You Deserve
If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.
Article Source: https://EzineArticles.com/expert/Kay_Franklin/294338